The founders of the
International Fellowship of Chivalry-Now chose Argent to signifies
truth, sincerity, peace, innocence and purity, while Gules signifies
magnanimity, military strength, warrior and martyrdom. The three
escallops were chosen to signify pilgrimage, or in this case a Quest,
and are taken from the personal armorial bearings of the founder.
In the Crest, the phoenix symbolizes 'the rebirth of Chivalry' and the
Motto, Arete, was adopted to summarise Excellence, the Greatest Good,
or Highest Virtue!